Karen Wu, Jimmy Chan
Summary Netflix is an internet streaming company that provides popular television shows and movies including original series, documentaries, and feature lms. With over 86 million users in over 190 countries, it is important to keep the competitive edge
and become more innovative with time.
Problem With new competitors on the market, Netflix has been falling behind and some users are no longer seeing Netflix as their primary option.
Solution Make each Netflix account more personalized for the user and add a social media aspect for the users to interact with one another.
Research Conducted three interviews on Netflix users. Through the research, I wanted to find out if Netflix meets the Jakob Nowell’s 10 usability heuristics and identify new opportunities.
Findings The selection doesn’t appear to be up-to-date and it is missing consistency between the different countries. All the users had a specific type of genre that they like to watch and some of the users found it difficult to view all options for the
genre they liked.
- Add interactive experience to allow the user to add Facebook friends and view what shows or movies their friends like and be able to share what they like.
- Give the opportunity to chat with friends about the shows they may be watching together.
- Save the user some time by allowing them to personalize their homepage.
User Testing Conducted usability test to see users reactions to the new design and user flow.
FindingsReceived positive feedback on the design. The users were excited about being able to modify their homepage as they wished. They found the social interaction with friends to be a great addition to the service Netflix provides.
A few iterations were made to the overall design to create a better flow.