Non-profit organization that serves as a world service for dog adoption, sheltering, and placement to help minimize the number of homeless or unwanted dogs and also raise awareness about taking in pets and the responsibility
it entails while reducing the tax and financial burden on state and county animal care and control departments.
Problem Based on SPCA statistics, 3.3 million dogs enter animal shelters nationwide. Approximately 670,000 dogs are euthanized.
Pet problems are the most common reason that owners re-home their pet. Pet problems were defined as problematic behaviors, aggressive behaviors, growing larger than expected, or health problems the owner couldn’t handle.
In 2011, the number of dogs entering shelters declined from 3.9 million to 3.3 million, but there are still too many dogs without a home.
Happy Paw provides adoption services as well as training classes
for dogs and their owners. By educating
the owner, it creates an understanding on what to expect
with the breed they are adopting. By training the dog, we make
it easier on the owner and reduce pet re-home
- Classes for owners to educate them on the need of the breed of dog they are adopting as well as advice on how to bring in a new dog to their home.
- Training for the dog.
- One Day Play Date with the dogs. Helps our dogs to get more human interaction and allows people to feel more comfortable when adopting.
M/F, Age 25-35, skilled, married with children, working-class
This target market is interested in making a difference in the world. They want to believe they are part of a good cause and enjoy being able to share it with everyone, often through social media.
It is important to create a design that is visually appealing while also providing enough information that convinces them they are making the right decision by supporting your cause.
Website The design of the website is meant to be lively and cheerful. The topic of homeless dogs is a serious topic, I wanted to create a website that represents these adorable animals by keeping it as happy as possible while still providing important