Happy Paw

UX/UI Design
Research
Laura Arias
Design
Laura Arias

Summary

Non-profit organization that serves as a world service for dog adoption, sheltering, and placement to help minimize the number of homeless or unwanted dogs and also raise awareness about taking in pets and the responsibility it entails while reducing the tax and financial burden on state and county animal care and control departments.

Problem

Based on SPCA statistics, 3.3 million dogs enter animal shelters nationwide. Approximately 670,000 dogs are euthanized.

Pet problems are the most common reason that owners re-home their pet. Pet problems were defined as problematic behaviors, aggressive behaviors, growing larger than expected, or health problems the owner couldn’t handle.

In 2011, the number of dogs entering shelters declined from 3.9 million to 3.3 million, but there are still too many dogs without a home.

Solution

Happy Paw provides adoption services as well as training classes for dogs and their owners. By educating the owner, it creates an understanding on what to expect with the breed they are adopting. By training the dog, we make it easier on the owner and reduce pet re-home.

Services provided
  • Adoption
  • Classes for owners to educate them on the need of the breed of dog they are adopting as well as advice on how to bring in a new dog to their home.
  • Training for the dog.
  • One Day Play Date with the dogs. Helps our dogs to get more human interaction and allows people to feel more comfortable when adopting.

Target Market

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M/F, Age 25-35, skilled, married with children, working-class

This target market is interested in making a difference in the world. They want to believe they are part of a good cause and enjoy being able to share it with everyone, often through social media.

It is important to create a design that is visually appealing while also providing enough information that convinces them they are making the right decision by supporting your cause.

Website

The design of the website is meant to be lively and cheerful. The topic of homeless dogs is a serious topic, I wanted to create a website that represents these adorable animals by keeping it as happy as possible while still providing important information.



The home page is a quick introduction to the website. The hero image is meant to represent how enjoyable it is to have a dog in your life. You also see social media posts from people that have adopted their dogs through Happy Paw.

The adoption page not only has the dogs that are up for adoption, but also the possibility of signing up for training classes as well as play dates with the dogs that are in the shelter.

Through pictures and quotes, this page shows the statistics of how likely certian breeds are adopted. The size of the dog can also influence certain people to make a decision to adopt or not. For those who want to make a difference and adopt the dogs that are least likely to get adopted, here they can find that information.

This page helps you search for specific traits each breed has. If you need a dog that is hypoallergenic or an active dog, this is where you can find the best match based on your needs.

Dogs may experience certain behavioral issues when they are first adopted. To help prepare owners, this page shows a few behavioral problems that may occur and how to handle it to make the adoption transition easier.

Advertising

Two sets of advertising campaigns were created for Happy Paw. The first one includes multiple social media post with catchphrases to entice people to want dogs in their lives. These are meant to only be digital and shared in all social media channels. The second advertising campaign is for print. An invitation in the form of a postcard with information about the services provided.




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